Monday, June 21, 2010

Must read: JD Powers - Marketing opportunity expires June 30, 2010 - OK to use the information until then. Read more....

http://www.kw.com/kw/content/newsletters/images/banner_kw.gif

Dear Associates —

 

2010 is shaping up to be the year that irrefutable proof of the Keller Williams difference is shining through like never before.

We trust that you’ve actively leveraged the 2009 J.D. Power and Associates announcement that Keller Williams Realty received the Highest Satisfaction for Homebuyers Among National Full Service Real Estate Firms for Two Years in a Row.*

Please note, however, that we licensed the right from J.D. Power and Associates for all of us to incorporate the J.D Power and Associates survey ranking into our marketing materials, and that contract expires June 30, 2010!

What this means is that it’s time to stop using these claims and trademarks. Please note, however, that if we automatically added the J.D. Power and Associates logo and “Highest Satisfaction” information to your individual or market center Website, we’ll be able to remove it remotely – no action is needed on your part. 

If you have included the J.D. Power and Associates information on any printed materials, you can complete your current inventory, but be sure that the J.D. Power and Associates claims or trademarks do not appear on new materials.

This was a well-deserved honor for you, and we were delighted for every opportunity we had to let the world know about it!

We're eagerly awaiting the results of the 2009-2010 J.D. Power and Associates Home Buyer/Seller Study, and we'll share that information with you as soon as we receive it!

Yours in spreading the word and keeping our word!

KWRI Marketing Team

*Keller Williams Realty received the highest numerical score among full-service real estate firms for home buyers in the proprietary J.D. Power and Associates 2008-2009 Home Buyer/Seller StudySM. 2009 Study based on 3,138 total evaluations measuring 7 firms and measures opinions of individuals who bought a home between March 2008 and April 2009.  Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary. Visit jdpower.com

 

 

Mona Lee DeVlaminck

Keller Williams Realty - Silicon Valley

Market Center Administrator

408-540-1702

Fax 408-540-1752

 

No comments: