Notes from Shift 2: Overdrive

Notes from Shift 2: Overdrive

 

We are Lead Generators Lead Conversion

 

Leverage Technology

 

Price ahead of the market

 

Be present

Attitude is everything – Positive “Whether you think you can or you can’t either way you are right!” Henry Ford

10% does 54% of the business

 

How do you get out of being stuck in the middle (average) Massive success is doing stuff you don’t like.

 

Successful people have a plan B

 

Prioritize – It’s your choice.

Know your market, units, sales, interest %, med. Sales, absorption, affordability, foreclosures, etc.

 

Focus on Income- YOURS

If your GCI goal is 150,000 then double it. Go to Agent Mountain You Tube.

5 listing = 10 more sales

 

We have met the enemy and he is us “pogo”

 

Dedicate 3 hours a day to lead generation

 

26% Engages/ Motivates

19% Works against the goal

55% Unmotivated

 

Ask for the appt. 4 no’s = 1 yes (embrace the no’s, yes is next)

 

Market Snapshot

Time Blocking – Calendar it 4-1-1

Pencil your calendar and replace it elsewhere

Embrace the craziness

Dedicate 30 minutes a week to:

1)      Prepare

2)      Take Action

3)      Maintain

 

Determine you advocates- connectors. 33 touch, 12 direct, email 1^st and 15^th of the month, 1 call per month.

 

“How is the market?” …. “Why do you ask?”

 

Identify your critical action

 

What do you say? (1) Best Buy List (2) Know Your Numbers (3) 33 Touch

 

Selling the product… Money spent must yield a 10 to 1 return.

 

We are interpreter of the Market

 

People want stability

 

Cheap URL… dot info. “What is the price of my _X_ home info…?”

“Is the market stabilizing in _X_ neighborhood?”

 

Email tag line “Get me my market snapshot”

5 million homes will sell in 2009

Market has over corrected it will go back up. Graphics…

 

Why? Selling? When Move? What if it doesn’t sale? How much do you think it is worth? Are you prepared to adjust aggressively to the market?

 

Rent or Sell. If rent $200 loss per month better than $20,000 equity loss…

 

Yelp.

Call Data Base update it.

 

Strategic Price

Drop 10% every 10 days, min 5% but that is chasing the market. Get into new bracket.

 

Must meet inspectors… Should meet neighborhood…Could??

 

Be Honest – Be Up Front- Be Aggressive. Agents are the 1^st to know.

 

Sellers get price agreement up front.

 

The pull of want is not as great as fear of loss.

Family, Occupation, Recreation, Dream

Energize Buyer Urgency

 

Tour no more than 3 to 5 homes, narrow the field with them.

 

3.5% down… “If I told you, you could earn X by investing X, would you?” The cost of waiting.

 

Open house, create a “Neighborhood Information Center”. Signs C.A.R. Buyer Loss of Job Insurance. Website.

$8,000 is expiring

 

Short Sale: Access Loss Mitigation mmrem.com

2^nd’s want 20-30% on the dollar. No deal, WAMU/CHASE

 

Hard money Loans

 

Make and Mind Money. Money is good for the good it can do, for and whomever you care about.

 

Budget, P&L, Weekly & Monthly.

Set Goals, Analyze spending. Zenhabits.net